In China, pets are changing from the original "housekeeping Guard" function to "spiritual care" of the high-level spiritual pursuit. With the rapid development of the national economy, along with the growth of the number of pets, around the pet economy has produced a series of related industries, such as pet food, pet supplies, pet care, pet beauty industry, etc., in recent years has emerged such as pet matchmaking, Pet funeral, pet Foster and other new industries. Although China's pet industry is far behind the western developed countries, but China's pet industry is constantly introducing new varieties, strengthen the development of pet food, supplies, so as to nurture the pet market, open up the exchange of pets and supplies, trading channels, to provide pet necessities and utensils to guide pet production and consumption, in the strong economic growth behind the domestic pet market has also witnessed unprecedented prosperity.
Since entering the 21st century, the more international pet products brand, represented by the top brands such as Lamblia, has entered China, which has gradually affected the consumption orientation of the whole pet market, and some professional pet research centers with domestic cooperation have been established. For example, the Pet Nutrition Research Center, which is based on the research of pets, has started to provide technical support for domestic pet food enterprises, and the export-oriented pet food enterprises have also begun to turn to the domestic market because of the influence of international environment. Led the development of the whole pet industry chain. Gradually formed in the Yangtze River Delta, the PRD as the core of the pet's foreign trade production base, in Beijing, Shanghai, Shenyang, Chengdu as a representative of the pet market, a variety of professional dog show, Cat exhibition and "Huan Pet" sponsored pet games in the domestic large-scale warmly held; Pet Magazine, "Pet Business" and "pet one weeks" as a representative, Pet website and forum with Pet net, dog people net, love Pet net as the representative; Pet column and TV station's pet channel created in various mainstream media newspapers and pet parks, pet photography, pet Funeral and so on a series of "pets" around the production of commercial and cultural activities, the pet industry market has a new and professional complete positioning, and formed an increasingly mature business model.
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